Welcome to the Super Ordinary Laboratory!

Evolving approaches to growing (wicked) problems

The Super Ordinary Lab at OCAD University focuses on exploring and developing innovative approaches to new technologies, business strategy, and experience design. The lab is dedicated to creating positive change through foresight and ethnographic techniques.

Projects overview

APF 2025 Conference

APF x OCAD U Nexus event
Futures of Creativity + Compassion
Aug 15-17

Pathwaves

Digital Literacy and Futures Thinking Initiative

Abuse and the Law

Understanding the Wicked Problem of Domestic Violence

Ludic Foresight

Play Workshops

The Future of Carbon Information

About Consumer Products

WITH YOU

An Interactive Stool Set For Children with ASD

Still Waiting for Disruption

Understanding Barriers to Access to Justice Technologies

Decrypting the Medium

A Report on the NFT Market

Publications